The purpose of the Approva One video was to give viewers a sneak-peak at the large number of features being introduced in the latest release of their flagship product. This exciting and fast-paced project was built in close effort with the great people at Approva. As always, we enjoyed working with their team and are proud that it shows through the successful work that we have been able to produce.

The Telly Award receives over 13,000 entries from the finest ad agencies, production companies, TV stations, and interactive agencies in the world – so it’s a tremendous honor for us to have been selected. Thanks to The Telly Awards and the Silver Telly Council for this recognition.

About The Telly Awards

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

The true success of our projects are measured in their ability to engage users, communicate effectively, and solve key business challenges for our clients and their audiences. That being said, we’d be lying if we didn’t say that we were excited to be recognized in this way for the hard work, problem solving, and dedication given to this project.

A Brand New Way received the Gold award under the category of Restaurant Website. We also received the Silver for Website Homepage Design and another for Website Visual Appeal. We’d like to send a big thanks to folks at the International Academy of the Visual Arts for this recognition.

About W3 Awards

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs.

There is a great speaker line-up this year including Geoff Livingston, Debbie Weil, Scott Monty, and many others. The event is sold out, but we’ll certainly be posting back with news from this knowledge-packed event. For more information on this event, and to make sure you don’t miss the boat when it comes back around, check out BlogPotomac.com.

You can also follow them @blogpotomac on Twitter.

If you’re going to be there, then we can’t wait to see you there this Friday!

There were a lot of reasons that we made the change, but after we were certain that it wasn’t just driven by the creative urge to do something new we made the change. In the end we just didn’t think there was a whole lot of meaning behind the original name. People would ask what the “OSD” in OSD Studios stood for, and short of a long-winded explanation, there wasn’t much else to it.

A Brand New Way was different though. It was exactly what we were about. A team of people focused on trying new approaches and push boundaries on how to share our client’s stories. It also changed the dynamic of the conversation. The new name gives people that “ah ha” moment because it just fit with our approach and our underlying objective.

To tell our clients stories in a brand new way. The great thing is that the company hasn’t changed it’s goals, objectives, and approach to our client’s projects. We just wanted to make sure that the name told that same story – to simply match more closely with our M.O.

So while on some personal level some of us who have been around since the start misses the old name, it’s served it’s purpose and we’re all existed to see what brand new things we’ll be doing and creating under our new name.

We’re currently in the planning phases for our new projects so we cannot share much information at the moment. However, we are very excited about what we have scheduled for later in the year. More information to come soon.