BizRights XI Promo
A major release needs a solid unveiling.
In order to build upon past successes from previous engagements, Approva returned to A Brand New Way to collaborate over the announcement of BizRights Xi through an easy-to-distribute promotional video.
BizRights Xi is the latest release of Approva's flagship product. The purpose of this project is to introduce BizRights Xi to potential and existing customers, and increase interest by highlighting many of the new features made available with this release.
The promotional video provides a quick teaser before digging into some of the specifics built into BizRights Xi. The primary goal is to cover several of the key elements important to BizRights users, and provide them with clear next steps in the reviewing process.
Multiple versions were created - allowing Approva team members to deliver the video through the product microsite, trade show events, and various mobile devices.
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Client Logo
- Client Approva
Category
- Microsites
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Technologies
- Flash
- After Effects
- jQuery
- Viddler
Recognition
Direct Marketing Video
Informercial Video
Social Links