Approva Corporate Website
Approva approached A Brand New Way to design the fresh new company portal that covered all the products and solutions associated with their BizRights software.
Challenge
Let's face it. Sarbanes-Oxley is not a very exciting topic. It's an overload of rules and regulations that have been placed on public companies because of the days of Enron. Approva is a software company based in the DC metro area that has developed a series of extensive tools that automate and monitor business activity as they relate to this obstructive regulation, and they needed a why to effectively deliver their vast amount of information to their audience.
Strategy
A Brand New Way partnered with Approva to create a company portal that worked as a destination and crossroads for all Approva-related information and activity. As an essential tool in the Approva sales cycle, there was a priority set on making the portal a valuable resource to both learn about their products, and receive information relevant to their needs based on their place in the software purchasing cycle.
Execution
A Brand New Way designed a company portal that both reflected the quality and brand of Approva and the BizRights software. Working with Approva we were able to identify what was important to their site visitors, and developed a portal that allowed visitors to explore the variety of products and solutions available in the BizRights software suite. With the new portal, Approva visitors could learn about the different products by identifying the top problems that they wanted to solve.
The Resource Center was designed to accommodate the already large repository and ongoing delivery of white papers, data sheets, case studies, Podcasts, and demos. Through a simple registration process, visitors and quickly register with Approva and access all the available resources immediately from the portal.
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Client Logo
- Client Approva
- Launch Project
Category
- Corporate Sites
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Technologies
- Flash
- XHTML/CSS
- jQuery
- Eloqua Integration
- SalesForce Integration
- Content Management System
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