CommuniKids
Online games that educate and entertain.
CommuniKids approached A Brand New Way with the goal of delivering the message of the importance of children learning multiple languages. A Brand New Way worked with CommuniKids to create a series of fun and educational games that didn't just tell people - it showed them.
Challenge
CommuniKids was a new children learning center based in the DC metro area with the mission of using a mix of lessons and fun to teach children second, third and even fourth languages. They needed a way to introduce this themselves to their community, and show them the value and ease of language learning.
Strategy
A Brand New Way worked with CommuniKids to create simple yet fun online games that didn't just tell visitors about the value and effectiveness of learning, but showed them. The goal was the create games that parents could let their children play on the computer and see the fun and effectiveness of language learning with CommuniKids.
Execution
Partnering with CommuniKids, A Brand New Way recorded several of the children saying different colors and objects into the microphone that were later used as voice overs in the fun and easy-to-use games that could be played. We designed the games to be quick, entertaining and educational so young children could begin to learn as they played.
The games were positioned front and center on the homepage where they were easy to access. After visiting the inspiring and fun atmosphere of CommuniKids, we wanted to make sure that we took a show-me-don't-tell-me approach to this project. We wanted parents and children to see how much fun they could have even before they took their first step into CommuniKids.
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Client Logo
- Client CommuniKids
- Launch Project
Category
- Corporate Sites
- Applications
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Technologies
- Flash
- XML
- PHP
- XHTML/CSS
Social Links