Presentation Engine 1.0

Enhancing the enterprise application user experience.

Ericsson contacted A Brand New Way to lead the design and development of a rich online application used by mobile communication providers that tracks key performance indicators related to their telecommunication services.

Challenge

Being the first release of what would be considered a flagship product for Ericsson, the purpose for this project was to identify ease of use, and real-time statistical reporting and performance tracking of key mobile communication services.

Presentation Engine was providing proof-of-concept for Ericsson as a customizable module-based application, and as their first foray into the rich internet applications. The objective was to create a natural extension to the brand that was immersive, current and fresh while building an application environment that was friendly, responsive and easy to use.

Execution

The goal of this application is to let engineers, technicians and managers work with and monitor their service data in ways that were difficult to achieve through traditional reporting or desktop applications. Each solution area provided unique data visualization from the national level down to the individual cell towers.

The fully branded application set corporate standards for interactive branding guidelines that included transition timing, styles, and constraints that created a foundation for consistency through future release and cross application consistency.

  • Client Logo

    • Ericsson Logo
    • Client Ericsson
  • Category

    • Applications
  • Technologies

    • XHTML/CSS
    • Flex/Flash
    • .NET
    • Web Services Integration
    • Cairngorm Framework
    • Custom Component Development

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