Roy Rogers Restaurants
The taste everyone's been looking for!
Roy Rogers, the northeastern franchise known for their great food and friendly service, is returning as a premier quality service restaurant. To help reintroduce them to the public Roy Rogers hired A Brand New Way to deliver there message and offerings in a fun and creative way.
Challenge
Roy Rogers has begun to expand it's territory and reintroduce themselves as a premier quality service restaurant in the northeastern United States. Opening new locations quickly, the people that remembered Roys are excited to see the familiar franchise opening its doors in new locations. To keep up with their return Roy Rogers needed to be able to introduce the same restaurant known for their great food to the younger generations, but the original portal was not in sync with their message. Roy Rogers partnered with A Brand New Way to help make that connection.
Strategy
Roys is a familiar brand in the region with many people nostalgically remembering the days they could easily find a Roys in their neighborhood. With Roys coming back it was amazing to see the loyalty that was still there from a company with a well deserved and memorable reputation. Our goal was to remind people of the quality and cravings of a hearty Roys meal, and give customers the deals we knew they wanted.
Execution
From the rugged signs that jump in and out of the see, to the catchy radio spots in the interactive Media section, the Roy Rogers portal introduces a fun western-themed destination that puts their most important message front and center - their food and experience. The second the homepage loads, customers are given a clear view of the latest and most popular selections from the Roys menu. Every section is designed to be a fun and engaging experience that connects with their customers while reminding potential employees, franchisees and building developers why being part of the Roy Rogers franchise is a wonderful experience that shouldn't be missed.
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Client Logo
- Client Roy Rogers Restaurants
- Launch Project
Category
- Corporate Sites
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Technologies
- Flash
- XML
- jQuery
- SWFAddress Framework
- Content Management System
Recognition
World’s Best Web Design (Flash)
Restaurant Website
Website Home Page
Website Visual Appeal
Social Links