Wimba
Forums, Events and CRM make this a true portal.
Wimba is a leading provider of collaborative learning software for K12 and Higher Education markets. In today's learning institutes technology has allowed education and learning to extending beyond the classroom. Wimba develops tools that let students and teachers collaborate in ways that weren't possible even 10 years ago. To help extend this message, A Brand New Way partnered with Wimba to create a portal that was based on the same principles of communication and collaboration that has made Wimba continued success.
Challenge
Wimba needed a corporate portal that worked off the same idea as their software of enabling collaboration. This meant a destination that was valuable to both prospective clients and current customers. As teachers and student continue to incorporate the software and tools that enable collaboration they would need a way to further the value of those tools by learning from others who also use Wimba software in their own learning process.
Strategy
The goal was to create a company portal that extended their brand online that delivered and demonstrated the value of their software, but one that also provided users a customers with a destination to continue to increase their knowledge the software. The new portal needed to give users an opportunity to learn from Wimba and from other customers in the learning and education community.
Execution
With a combination of product and company information coupled with forums, events, and blogging, A Brand New Way designed and built a portal that visitors used to collaborate and connect with each other. This included online forums and blogs where customers could discuss and learn from each other, and from Wimba employees. We also created a custom event registration and management system where visitors could sign in and attend both online and real life events, while also revisiting archived demos and events that they attended. The portal was designed to work and feel similar to the software they use so that the quality of the brand was successfully extended to all aspects of the experience that Wimba delivers.
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Client Logo
- Client Wimba
- Launch Project
Category
- Corporate Sites
- Portals
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Technologies
- XHTML/CSS
- jQuery
- AJAX
- Content Management System
- Event Management System
- SalesForce Integration
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