A Brand New Way

Launching a successful microsite is an essential way to introduce your new product, campaign or service offering. Often serving as the first in-depth experience into your story, it's your microsite that will set the tone and impression of your brand experience and get people talking about you.

Today's microsites include:

• Viral Sites
• Campaign/Promotional Sites
• Landing Pages

The cornerstone of your online brand, your corporate site should serve as the crossroads for all things related to your core identity. The successful creation of your corporate site will be a combination of engaging design, usability, searchability and structure blended together to deliver a lasting brand experience that connects with your visitors.

Portals are founded on community. They provide your organization with an organic online presence and can often grow to be much larger than even your corporate site.

The goal is to deliver relevant content to your audience from a variety of sources - including your audience - in unified way. This intersection of contributors and visitors gives way to a new level of depth and understanding into your story that increases user loyalty.

A successful portal takes a thorough execution in interface design, performance, security, interaction and user-flow design, search engine optimization, modularity and scalability. All with the purpose of meeting the social and financial objectives of both you and your audience.

Familiar portal examples include:

• Blogs
• Membership Sites
• Social-Networking Sites
• MySpace Pages

Widgets are modular applications that are designed to be portable or mobile. A great way to extend your brand and add unique dimensions to your story they are designed to become part of your user's daily life - not to interrupt it. Widgets, whether designed to be temporary or permanent, can add a level of intimacy to your message that you otherwise could not achieve.

Taking the form of games, news feeds, countdowns, utility widgets, and even encapsulated versions of your other sites, portals and microsites you can deliver your story with a new level of connectivity that your users can own.

Widgets are delivered in many platforms including:

• iPhone Apps
• Adobe AIR
• Facebook Apps
• Yahoo! Widgets
• Apple Dashboard Widgets
• Windows Gadgets

Today's applications take many forms and have become commonplace in today's environments. Your users expect that the experience that you engaged them with does not end at the point of sale. In fact the expectation is even higher. The brand that you have worked so hard to create must come to full light in the tools that you deliver. Your goal is to deliver the prize and anything short of this is a broken promise.

A Brand New Way works with your business to develop cross-platform solutions that provide a perfect blend of brand experience, interaction design, usability, system architecture, security and performance that are designed to scale up to the enterprise level.

Today's rich internet applications take a number forms including:

• Games
• Internet Applications
• Enterprise-Level Applications
• Mobile Applications